About us

Write Label is a technology platform for crowdsourcing high-quality short-form creative.

Our story

Write Label was founded in 2015 as a social network for comedy writers. After amassing tens of thousands of members and generating more than 3 million funny lines, we added a professional platform to allow people and businesses to access our brilliant writing talent pool. We now have thousands of creatives, both professionals and those training to become pros, who work tirelessly on behalf of our clients – media companies, agencies and brands – to develop high-quality, original creative content both quickly and cost-effectively.

Our democratized approach to crowdsourcing grants clients access to a diverse range of creators. We match your projects with writers who speak in your audience’s “voice,” so the message resonates.

Our creators

Write Label’s creative talent pool is second to none. We’ve worked for years to develop and nurture some of the best comedic and creative copywriters into the world’s largest writers’ room. Sourced from our proprietary comedy platform and the four corners of the world (wide web), we test, train, and nurture our talent pool so that they can deliver exemplary original content for our clients.

Get to know our creative talent

  • Sue S.

    Sydney, NSW, Australia

    “As a film, TV, and advertising creative, I love the flexibility that Write Label gives me. I can supplement my income between jobs while I continue working on my own projects from home.”

  • Sylvie S.

    Copywriter, Fiction Writer
    Toronto, Canada

    "Write Label is a godsend. It’s an amazing resource that helps me hone my copywriting skills while also letting me make a side income. I caught COVID-19 and had to take time away from my day job; writing for Write Label not only kept me sane, but the money I earned was also instrumental in keeping my finances afloat during a stressful time."

  • Lucas L.

    New York City, NY

    “Write Label has given me the opportunity to earn money and practice my profession every day. And I love writing for and discovering different businesses and brands across the U.S.”

  • Andrew K.

    Freelance Writer
    Winter Springs, FL

    “Write Label is a great place to hone your copywriting skills and earn good money. As a stay-at-home parent, I appreciate that I can work when I have time on a wide variety of projects.”

  • Elise R.

    Freelance Writer
    Jersey City, NJ

    “I’ve worked as a broadcast news and media writer for many years, and nothing has afforded me the flexibility and fun of Write Label. Writers can finally do what they do best: write!”

  • Kevin B.

    Senior Copywriter
    London, England

    “As an experienced copywriter who has worked on ads for large organizations, I find it refreshing and satisfying to write for small businesses who are the heart of their local community and economy.”

  • Kamila J.

    Wroclaw, Lower Silesia, Poland

    “The variety of clients and requests on Write Label keeps me on my toes. It has really helped me hone my craft by constantly testing my intellectual agility and creative process.”

  • Alex S.

    Brooklyn, New York

    "I really enjoy my role as a freelance copywriter at Write Label. We get to write copy for a broad spectrum of clients in various industries and one of the things I specifically like is the flexibility that it offers. We can work when we want for the client we choose from any location, and I really think that that is an amazing opportunity."

Become a Contributor

The Write Label team

Jason Albertson

Chief Product Officer

For more than 20 years, Jason has created award-winning experiences for international retailers, life-saving medical facilities, credible sports halls of fame, and tons of Internet ephemera. He brings all of that experience and a user-centric design discipline to his work at Write Label, along with his homemade sourdough bread.

Jen Baird

Senior Account Executive

Jen Baird is a Senior Account Executive with the Sales Team and brings over 15 years of sales and marketing experience. Jen is passionate about helping people achieve their goals in fun, creative ways. Having used the Write Label platform to help her succeed at her previous company, she is excited to share the platform with all who may benefit. Jen currently resides in a small town called Enumclaw, which is right outside of Seattle at the base of beautiful Mount Rainier. In her "spare time," she enjoys hiking, exploring new places, photography, and reading.

Loni Cleve

VP, Audio Sales

Loni Cleve is Write Label’s VP of Sales. Her fire for all things sales took hold in the insurance industry, but her enthusiasm grew as she migrated into media sales. Working for media moguls such as The New York Times, Local TV, LLC, Tribune Media, and Nexstar Broadcasting, Loni found her real passion in merging digital capabilities with media’s reach. Loni’s let’s-tackle-it-all-and-dominate attitude is infectious. She’s a producer, a forward-thinker, and impossible to slow down. Her personality is only dwarfed by her constant energy and physical pace. Loni is ready to compete (and win) in any arena… in her 3-inch heels.

Mar Brito De Leon

Spanish Project Editor

A valued member of Write Label's editorial team, Mar Brito De Leon recruits, trains, and manages writers for our Hispanic markets. With 17 years of experience as a creative, she has worked with various advertising agencies, serving clients such as Unilever, Danone, Beiersdorf, Bimbo Group, Huawei, BBVA, Mead Johnson, Diageo, Nissan, and Mondelez, among many others in Mexico City. Mar is the mother of two teenagers, two dogs, and one cat. She loves tattoos and is fully prepared for a zombie apocalypse.

James Donahue

Chief Executive Officer

James is Write Label's CEO and has been with the company since its inception. In his prior role as Chief Strategy Officer, he oversaw strategic partnerships, sales, and business development and helped architect all of Write Label's largest enterprise deals. James has a passion for the intersection of community building, creative services, and technology and views future growth and opportunity through that lens. When not clocking hours on Zoom from our LA offices, James spends his time with his amazing wife, Sarah, and two young children, Bash and Rumi.

Jenny Donheiser

Director of Customer Success

Jenny Donheiser is the Sales Account Manager at Write Label and a writer/actor/producer. She has over five years of experience in Account Management, and at Write Label, she supports clients and aids sales and business development. Her video and sketch work has been featured on Vulture, Glamour, Refinery29, Splitsider, Vimeo Staff Picks, and more. Jenny is a graduate of NYU’s Tisch School of the Arts, where she studied Drama at the Atlantic Acting School, but she leaves the drama on the stage. Jenny is a pleasure to work with!

Dylan Elliott

AI Specialist

Dylan Elliott is the AI Specialist at Write Label. A proud North Carolina native, Dylan comes from a background in journalism, language education, and computational linguistics. Since receiving his MA in linguistics from the University of North Carolina, he has worked in many different areas of applied linguistics. He is a self-proclaimed computer and language nerd obsessed with how we can use technology to solve real-world problems and improve people’s lives. In his free time, Dylan enjoys video games, history, music, hiking, and reading. He also boasts an ever-expanding collection of rare old books and hopes that if he keeps buying enough dusty old tomes, he will eventually find a treasure map.

Matthew Garzilli

Senior Account Executive

Matthew Garzilli is a Senior Account Executive with the Sales Team, bringing fifteen years of sales and marketing experience in the broadcast, digital, and social media industries. With over a decade of experience writing and designing copy for his clients, he knows outstanding creative strategy is critical to any successful advertising campaign. Matt is an avid sports fan and enjoys watching films and television shows from across the globe.

Andrew Glyadchenko

Front End Engineer

Andrew Glyadchenko is a Front End Engineer with a passion for user experience. Coming from a background of designing and building public-facing portals for the City of New York, he's eager to take on any challenge when it comes to creating stylish interactive components. As an avid futurist and news enthusiast, Andrew always tries to keep up with the latest technological trends (XR anybody?). When he's not at his desk or trying to learn how to cook, he can be found jamming out on the keyboard with his band, Deep Breadth.

Zenobia Harris

Managing Editor

Zenobia Harris began her career at Write Label as a copywriter before joining the Creative team as an editor. A graduate of Valdosta State University (Go Blazers!) with a B.F.A. in Mass Media, she has worked as a freelance content creator, writing SEO-friendly blog articles, social media posts, web copy, and more. In her free time, Zenobia enjoys painting, creative writing, drawing, baking, binge-watching her favorite comedies, and hanging out with her dog and two cats -- who love her, she swears.

Robert Irish

Lead Product Designer

Robert Irish has been a web and product designer for seventeen years, with experience working on countless projects in consumer goods, e-commerce, social, government, and EdTech. When designing, Robert tries to remember that he's designing for living, breathing humans and that he's one, too. Like other humans, Robert is complex. For example, he has no problem being on stage but hates going to parties. Robert has a legion of hobbies and projects, such as self-publishing and illustrating a young reader's book series, assembling Harry Potter LEGO sets, and growing his collection of used Apple products.

Ana Jácome

Accounts Project Manager

Ana Jácome is a Copywriter and Copy Editor with almost ten years of experience in advertising, working with brands like INFINITI, Chocomilk, Fly Across, El Palacio de Hierro, American Express, and more. She began her career in Mexico in traditional media and has enjoyed the transition into digital communication. She loves learning new digital channels, from social media to Google Ads, from strategy to implementation. Ana is a huge fan of process and teamwork. She loves writing short stories and poetry, watching horror movies, and listening to rock and metal music. Whenever Ana needs a break from the digital world, she can be found embroidering, hiking, or spending time with her cats.

Stuart Klette

Senior Backend Engineer

Stuart Klette is a DevOps chap with more than a decade of experience developing and delivering software systems. He started his commercial career in the oil commodities industry doing tasks like mapping all of the ships in the world, as well as working on trading systems. He has worked previously as a consultant and now has focused on startups over the last six years. Write Label is happy to have him and his giant map of ships!

Vlad Levitsky

Chief Technology Officer

Over the last two decades, Vlad Levitsky held various roles in financial technology before diving into eCommerce. Vlad has previously built teams and managed delivery of high availability and performance software products at WorldCo/PTJP, Citco Fund Services, Dexia Financial Product Services, and Jet.com. In layman’s terms, he’s very good at what he does. Not one to skip a gym day -- our CTO can beat up your CTO.

Patrick McGrail

Senior Frontend Engineer

As a software engineer, Patrick McGrail has helped lead the effort to develop Write Label’s video production capabilities and strives to create compelling user experiences using clean code. Pass the Purell! In addition to being a software engineering whiz, he is a dog enthusiast, a mediocre guitarist, and an amateur-level Olympic weightlifter.

Pete McMurray

Senior Account Executive

Pete McMurray is extremely excited to be on the Write Label team as a senior account executive. He has been a radio and television personality in Chicago for the past 20 years. For the last 10, Pete was an AE at Goodparts Media, which sold prep services to radio stations across the United States. Pete loves sports and loves the game of basketball the most. (Not to brag, but Pete has a vertical jump that barely makes it over the top of a laptop.)

Laurabelle Morse

Customer Success Manager

Laurabelle is a Customer Success Manager at Write Label with a background in education. Bringing six years of customer success experience, Laurabelle emphasizes the power of a genuine and strong rapport with clients, along with keen attention to detail and the flexibility to meet client needs/accomplish team goals. She enjoys playing volleyball, being outside, crafting, being a dog and cat mom, watching TV/movies, and spending time with loved ones. Outside of Write Label, Laurabelle can be spotted singing, dancing, playing the ukulele, searching for a vintage market or garage sale, and being a regular at her favorite karaoke spot.

Stephanie Naham

Operations Specialist

Stephanie Naham is an Operations Specialist whose greatest superpower is to bring perspective and organization to almost anything. Stephanie is dedicated to creating a more compassionate world of work. Stephanie has been a disciplined meditation and yoga student/teacher for over ten years with a graduate degree in philosophy, ready to dive deep into a dialogue or breathing exercises with you. A perpetual perfectionist, she loves to use her forces for good and support the team in getting through the details. When not at work, you can find her practicing aerial arts, rooting for the Mets, and living by the tides of the beach.

Princess Rodriguez

Senior Account Executive

Princess Rodriguez is a Senior Account Executive with a decade of experience in Sales, Leadership, Media, Advertising, and Telecommunications. She has been part of companies like iHeartMedia, Spectrum, and Frontier Communications. Motivated by customer satisfaction, she believes that with excellent service, there is nothing we cannot achieve! Princess and her family enjoy Disney, Sci-Fi, and gaming; they are the real definition of nerds. Talk to her about Disney, and you will have her heart foreva’!

Paul Schissler

Project Editor, Co-founder of Comedywire

As the co-founder of Comedywire, Paul Schissler has seen the beautiful blossoming of this company from day one. He formerly managed the Comedywire community serving as a point of contact for our joke writers and offering words of encouragement. Paul has since transferred the skills gained through his role as Community Manager to his current position as a Write Label project editor. He’s an integral part of our writer training program, providing constructive feedback to help writers reach their maximum potentials for new clients. Outside of Write Label, Paul does stand-up comedy, writes short stories, and raises two humans.

Bonnie Seto

Product Designer

Bonnie Seto curates extraordinary experiences at Write Label. She methodically and empathetically creates user-friendly designs, in part due to the research, problem-solving, and listening skills she gleaned from her previous career in law. Beware: If you have not-so-nice things to say about Bonnie's home state of New Jersey (exit 142 on the Garden State Parkway, to be exact), your friendship will be denied -- that is until you bring her a tasty crème brûlée! Bonnie loves attending music festivals, performing improv comedy with friends, saying hello to random dogs, eating Italian food, taking cute baby photos, analyzing crime dramas, and traveling to picturesque beach destinations.

Marissa Siefkes

Chief Operating Officer

Marissa Siefkes leads Write Label's operations. Her passion for building and scaling disruptive start-ups began at Georgetown University, where she launched the first student-run social entrepreneurship training program and venture incubator in the U.S. An advisor and leader of growing impact companies, Marissa has operationalized strategy across AgTech, food, and education. In addition to her love of process optimization, Marissa is passionate about healthy living. As an urban farming aficionado, health coach, and olive oil connoisseur, she’s happy to help you learn to grow -- and enjoy -- your veggies.

Brandon Silva

Lead Front End Engineer

Brandon Silva is the longest-serving member of the engineering team and has been a key creative and technical force on the Write Label team for several years. He’s an avid gamer, but when it comes to front end development, Brandon is not playing.

Gideon Stein

Executive Chairman

Gideon Stein serves as the Executive Chairman of Write Label after more than three years as Write Label's CEO. Previously, he was founder and CEO of LightSail Education before its sale to an international private equity fund. A leader in the national education landscape, Gideon co-founded the Black Voices for Black Justice Fund and serves on the boards of several nonprofit organizations, including New Classrooms, Narrative 4, and Chalkbeat. He is also the President of the Moriah Fund, a foundation dedicated to promoting human rights and social justice. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, and he was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec). Perhaps most importantly, Gideon has a prodigious affinity for pretzels, iced tea, and Schnitzel (his dog).

Mariana Trevino-Stafford

Customer Success & Marketing Manager

Mariana Trevino-Stafford is a marketing strategist and multidisciplinary producer who offers her expertise to the Write Label Account Management team. Mariana began her career in Mexico in 2009, before traveling overseas to get a master's degree. She has worked abroad in Spain, South Africa, and now the United States, and gained marketing experience working with top brands such as IKEA, Kellogg's, Jose Cuervo, and FIFA, receiving a Cannes Lions Award in 2011. Mariana loves her dog, scary movies, and enjoying a nice cocktail -- but please, no tequila.

Maria Wojciechowski

Director of Editorial

Maria Wojciechowski (or Wojo, as no one here calls her) is a writer, comedian, and faux-influencer. She’s performed in countless comedy festivals, including New York Comedy Festival, HBO’s Women in Comedy Festival, and SF Sketchfest, where her scripted podcast was selected for development through Audible’s Pitch Program. As the Director of Editorial, Maria works with clients to understand their creative needs and oversees our writers and editors, ensuring Write Label produces high-quality content. Maria makes her father proud by correcting people’s grammar every day.

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