About us

Write Label is a technology platform for crowdsourcing high-quality short-form creative.

Our story

Write Label was founded in 2015 as a social network for comedy writers. After amassing tens of thousands of members and generating more than 3 million funny lines, we added a professional platform to allow people and businesses to access our brilliant writing talent pool. We now have thousands of creatives, both professionals and those training to become pros, who work tirelessly on behalf of our clients – media companies, agencies and brands – to develop high-quality, original creative content both quickly and cost-effectively.

Our democratized approach to crowdsourcing grants clients access to a diverse range of creators. We match your projects with writers who speak in your audience’s “voice,” so the message resonates.

Our creators

Write Label’s creative talent pool is second to none. We’ve worked for years to develop and nurture some of the best comedic and creative copywriters into the world’s largest writers’ room. Sourced from our proprietary comedy platform and the four corners of the world (wide web), we test, train, and nurture our talent pool so that they can deliver exemplary original content for our clients.

Get to know our creative talent

  • Sue S.

    Sydney, NSW, Australia

    “As a film, TV, and advertising creative, I love the flexibility that Write Label gives me. I can supplement my income between jobs while I continue working on my own projects from home.”

  • Sylvie S.

    Copywriter, Fiction Writer
    Toronto, Canada

    “Write Label is a godsend. It’s an amazing resource that helps me hone my copywriting skills while also letting me make a side income. I caught COVID-19 and had to take time away from my day job; writing for Write Label not only kept me sane, but the money I earned was also instrumental in keeping my finances afloat during a stressful time.”

  • Andrew K.

    Freelance Writer
    Winter Springs, FL

    “Write Label is a great place to hone your copywriting skills and earn good money. As a stay-at-home parent, I appreciate that I can work when I have time on a wide variety of projects.”

  • Lucas L.

    New York City, NY

    “Write Label has given me the opportunity to earn money and practice my profession every day. And I love writing for and discovering different businesses and brands across the U.S.”

  • Elise R.

    Freelance Writer
    Jersey City, NJ

    “I’ve worked as a broadcast news and media writer for many years, and nothing has afforded me the flexibility and fun of Write Label. Writers can finally do what they do best: write!”

  • Kevin B.

    Senior Copywriter
    London, England

    “As an experienced copywriter who has worked on ads for large organizations, I find it refreshing and satisfying to write for small businesses who are the heart of their local community and economy.”

  • Kamila J.

    Wroclaw, Lower Silesia, Poland

    “The variety of clients and requests on Write Label keeps me on my toes. It has really helped me hone my craft by constantly testing my intellectual agility and creative process.”

  • Alex S.

    Brooklyn, New York

    “I really enjoy my role as a freelance copywriter at Write Label. We get to write copy for a broad spectrum of clients in various industries and one of the things I specifically like is the flexibility that it offers. We can work when we want for the client we choose from any location, and I really think that that is an amazing opportunity.”

Become a Contributor

The Write Label team

Jason Albertson

Chief Product Officer

For more than 20 years, Jason has created award-winning experiences for international retailers, life-saving medical facilities, credible sports halls of fame, and tons of Internet ephemera. He brings all of that experience and a user-centric design discipline to his work at Write Label, along with his homemade sourdough bread.

Mar Brito De Leon

Spanish Project Editor

A valued member of Write Label's editorial team, Mar Brito De Leon recruits, trains, and manages writers for our Hispanic markets. With 17 years of experience as a creative, she has worked with various advertising agencies, serving clients such as Unilever, Danone, Beiersdorf, Bimbo Group, Huawei, BBVA, Mead Johnson, Diageo, Nissan, and Mondelez, among many others in Mexico City. Mar is the mother of two teenagers, two dogs, and one cat. She loves tattoos and is fully prepared for a zombie apocalypse.

Arliss Coates

Customer Success Manager/Sales Operations

Arliss Coates is a multi-faceted sales account associate at Write Label. When he’s not busy keeping clients happy, he can be found working on data-focused initiatives for the client services team. Prior to Write Label, Arliss was a lead research analyst at a prominent digital marketing and digital transformation consultancy before putting himself through the NYC Data Science Academy. He enjoys reading bad historical fiction and watching terrible (and we mean terrible) movies.

Carlos Delgado

Project Editor

Carlos Delgado is a bilingual fantasy and sci-fi writer. As a part of Write Label, he edits a variety of projects, including translations, original TV and radio commercials, and social media campaigns, in both English and Spanish. His comedic writing has been featured on Comedy Central, RT America, Nerdist, and Mitu. When not at work, Carlos can be found locked in his room, working on short stories involving wizards, robots, and cats named Jose.

James Donahue

Chief Strategy Officer

An angel investor and environmental activist, James Donahue is dedicated to community building through impactful financing. He oversees our strategic partnerships, focusing on sales and business development. When James isn’t taking care of his newborn son, saving the oceans, or bootstrapping disruptive startups, he can be found indulging in his true passion – touring NYC’s finest dumpling spots.

Jenny Donheiser

Director of Customer Success

Jenny Donheiser is the Director of Client Services at Write Label and a writer/actor/producer. She has over five years of experience in Account Management, and at Write Label, she supports clients and aids sales and business development. Her video and sketch work has been featured on Vulture, Glamour, Refinery29, Splitsider, Vimeo Staff Picks, and more. Jenny is a graduate of NYU’s Tisch School of the Arts, where she studied Drama at the Atlantic Acting School, but she leaves the drama on the stage. Jenny is a pleasure to work with!

Joe Foti

Front End Engineer

Joseph Foti is a Front End Web Developer who dabbles in Graphic Design and Photography. Joe grew up on the Lower East Side of New York City but has also lived in Florence, Italy, and Cleveland, Ohio (The Florence, Italy, of Ohio). Joe is an avid traveler, story junkie, gamer, bassist, avid binge-watcher, and Survivalist. Sorry, typo: Avid binge-watcher of the TV show, Survivor.

Andrew Glyadchenko

Front End Engineer

Andrew Glyadchenko is a Front End Engineer with a passion for user experience. Coming from a background of designing and building public-facing portals for the City of New York, he's eager to take on any challenge when it comes to creating stylish interactive components. As an avid futurist and news enthusiast, Andrew always tries to keep up with the latest technological trends (XR anybody?). When he's not at his desk or trying to learn how to cook, he can be found jamming out on the keyboard with his band, Deep Breadth.

Zenobia Harris

Project Editor

Zenobia Harris began her career at Write Label as a copywriter before joining the Creative team as an editor. A graduate of Valdosta State University (Go Blazers!) with a B.F.A. in Mass Media, she has worked as a freelance content creator, writing SEO-friendly blog articles, social media posts, web copy, and more. In her free time, Zenobia enjoys painting, creative writing, drawing, baking, binge-watching her favorite comedies, and hanging out with her dog and two cats -- who love her, she swears.

Ana Jácome

Accounts Project Manager

Ana Jácome is a Copywriter and Copy Editor with almost ten years of experience in advertising, working with brands like INFINITI, Chocomilk, Fly Across, El Palacio de Hierro, American Express, and more. She began her career in Mexico in traditional media and has enjoyed the transition into digital communication. She loves learning new digital channels, from social media to Google Ads, from strategy to implementation. Ana is a huge fan of process and teamwork. She loves writing short stories and poetry, watching horror movies, and listening to rock and metal music. Whenever Ana needs a break from the digital world, she can be found embroidering, hiking, or spending time with her cats.

Stuart Klette

Senior Backend Engineer

Stuart Klette is a DevOps chap with more than a decade of experience developing and delivering software systems. He started his commercial career in the oil commodities industry doing tasks like mapping all of the ships in the world, as well as working on trading systems. He has worked previously as a consultant and now has focused on startups over the last six years. Write Label is happy to have him and his giant map of ships!

Jen Lap

Director of Community

A comedy writer with a love of whodunits, Jen Lap is the human embodiment of Netflix. She has performed stand up comedy at the top clubs in NYC, and many of her jokes have been used by brands worldwide, such as Versed, Dermaflash, Briogeo, and Wet Seal. As the Director of Community, Jen recruits our talented, diverse writers and uses her experience to train our writers to meet clients’ needs. Jen has a master’s degree in Forensic Psychology, and she thinks bad copy is criminal.

Vlad Levitsky

Chief Technology Officer

Over the last two decades, Vlad Levitsky held various roles in financial technology before diving into eCommerce. Vlad has previously built teams and managed delivery of high availability and performance software products at WorldCo/PTJP, Citco Fund Services, Dexia Financial Product Services, and Jet.com. In layman’s terms, he’s very good at what he does. Not one to skip a gym day -- our CTO can beat up your CTO.

Ashley McCarthy

VP, AdWire

Using his knowledge and experience in the media space, Ashley McCarthy heads up sales for AdWire, our scriptwriting product trusted by local media sellers nationwide. Before Write Label, Ash worked as a Senior Account Director at Econsultancy in New York, a British digital transformation consultancy. As a Senior Account Director, he was responsible for the growth and delivery of work across global key accounts (Merck, Citi, and Diageo), delivering multi-million dollar education programs for up-skilling digital marketing teams. He also previously worked as an Executive Producer, creating films for broadcast on CNBC Europe and Star Asia. Ash studied Law at The University of London, and in 2001, he sailed across the Atlantic (we assume that’s how he made it back stateside). When he isn’t bringing media companies amazing ad copy, Ash can be found cooking, cycling, or practicing yoga.

Patrick McGrail

Senior Frontend Engineer

As a software engineer, Patrick McGrail has helped lead the effort to develop Write Label’s video production capabilities and strives to create compelling user experiences using clean code. Pass the Purell! In addition to being a software engineering whiz, he is a dog enthusiast, a mediocre guitarist, and an amateur-level Olympic weightlifter.

Nick Pappas

Executive Director of Creative

Nick Pappas is a versatile writer who has contributed to the social media accounts of politicians, Fortune 500 companies, and many celebrities. When he’s not working, he’s working! Nick’s personal writing has been featured on countless prestigious platforms, including CNN, Time.com, The Washington Post, CBSNews.com, Nerdist, Politico, Someecards, and Mashable. A talented comedic voice, Nick previously was one of eight chosen from a field of 1,600 applicants for the NBC Late Night Writers Workshop.

Andrea Romano

Project Editor

Andrea Romano is a comedy writer and former journalist/columnist for many publications, such as Mashable, Bustle, BuzzFeed, Cracked, and Travel+Leisure. She began her journey with Write Label as a writer before joining the editorial team. With a Master’s in Media Studies and Film from The New School, Andrea can talk just as easily to you about social media as well as arthouse films. When she’s not working, she’s teaching and writing sketch comedy at the People’s Improv Theater. A regular Jill-of-All-Trades!

Pamela Ross

Project Editor

As a Project Editor at Write Label, Pamela Ross makes sure that writer submissions are accurate, style-compliant, and above all, compelling. She's a comedian and writer whose work has been featured on Vice, Buzzfeed, SiriusXM, McSweeney’s, and Someecards, and she’s performed stand up at festivals like Limestone, HBO's Women in Comedy, and Out of Bounds. Pamela holds a BA in English from Bates College and an MS in Advertising from Boston University's College of Communication. Her cat can be seen interrupting Zoom calls.

Paul Schissler

Project Editor, Co-founder of Comedywire

As the co-founder of Comedywire, Paul Schissler has seen the beautiful blossoming of this company from day one. He formerly managed the Comedywire community serving as a point of contact for our joke writers and offering words of encouragement. Paul has since transferred the skills gained through his role as Community Manager to his current position as a Write Label project editor. He’s an integral part of our writer training program, providing constructive feedback to help writers reach their maximum potentials for new clients. Outside of Write Label, Paul does stand-up comedy, writes short stories, and raises two humans.

Alex Semler

Account Manager

Alex Semler joins Write Label with prior experience in customer acquisition and direct sales as an intern at Nass Valley Gateway. A recent graduate of the University of Vermont, Alex played varsity lacrosse, helping UVM to its first-ever Conference Championship his senior year. Alex is an avid traveler who loves to be in unfamiliar places with no agenda. Growing up, Alex lived in Madrid, Spain, where he learned to love Jámon and Tapas!

Bonnie Seto

Product Designer

Bonnie Seto curates extraordinary experiences at Write Label. She methodically and empathetically creates user-friendly designs, in part due to the research, problem-solving, and listening skills she gleaned from her previous career in law. Beware: If you have not-so-nice things to say about Bonnie's home state of New Jersey (exit 142 on the Garden State Parkway, to be exact), your friendship will be denied -- that is until you bring her a tasty crème brûlée! Bonnie loves attending music festivals, performing improv comedy with friends, saying hello to random dogs, eating Italian food, taking cute baby photos, analyzing crime dramas, and traveling to picturesque beach destinations.

Marissa Siefkes

EVP, Operations

Marissa Siefkes leads Write Label's operations. Her passion for building and scaling disruptive start-ups began at Georgetown University, where she launched the first student-run social entrepreneurship training program and venture incubator in the U.S. An advisor and leader of growing impact companies, Marissa has operationalized strategy across AgTech, food, and education. In addition to her love of process optimization, Marissa is passionate about healthy living. As an urban farming aficionado, health coach, and olive oil connoisseur, she’s happy to help you learn to grow -- and enjoy -- your veggies.

Harry Simmons III

President of Amplify & Head of Sales

A 20+ Year Technology Sales Executive at some of the world's best and brightest brands, Harry Simmons III is excited to bring his expertise and drive to Write Label. Harry is dedicated to uplifting and amplifying all underrepresented voices to end unconscious biases in the creative space and feels called to do just that as Write Label's Head of Sales and President of Amplify. Outside of work, Harry is a proud father, husband, angel investor, and fitness and investment enthusiast.

Brandon Silva

Lead Front End Engineer

Brandon Silva is the longest-serving member of the engineering team and has been a key creative and technical force on the Write Label team for several years. He’s an avid gamer, but when it comes to front end development, Brandon is not playing.

Gideon Stein


Gideon Stein serves as the CEO of Write Label. Previously, he was founder and CEO of LightSail Education before its sale to an international private equity fund. A leader in the national education landscape, Gideon co-founded the Black Voices for Black Justice Fund and serves on the boards of several nonprofit organizations, including New Classrooms, Narrative 4, and Chalkbeat. He is also the President of the Moriah Fund, a foundation dedicated to promoting human rights and social justice. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, and he was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec). Perhaps most importantly, Gideon is responsible for stocking our break room with pretzels, iced tea, and Schnitzel (his dog).

Mariana Trevino-Stafford

Customer Success & Marketing Manager

Mariana Trevino-Stafford is a marketing strategist and multidisciplinary producer who offers her expertise to the Write Label Account Management team. Mariana began her career in Mexico in 2009, before traveling overseas to get a master's degree. She has worked abroad in Spain, South Africa, and now the United States, and gained marketing experience working with top brands such as IKEA, Kellogg's, Jose Cuervo, and FIFA, receiving a Cannes Lions Award in 2011. Mariana loves her dog, scary movies, and enjoying a nice cocktail -- but please, no tequila.

Terence Washington

Community Manager

Terence Washington is an outspoken Community Manager and drag queen, hailed by the Albatross and Icon Bar as "witty," "charismatic," and "a side-splitting performer." He has helped grow and maintain communities like Squarespace, Quirky, and Galvanize and is now offering his skills to Write Label. Terence graduated from Berklee College of Music with a major in Songwriting. He's a performer of narratives centered around blackness in pop culture and has collaborated with the New York Orchestra, Black Heels Ensemble, and the Crackling Microphone! When Terence is unwinding, he can be found dancing, dragging friends to a karaoke night, or enjoying a bowl of Ichiran Ramen.

Maria Wojciechowski

Director of Editorial

Maria Wojciechowski (or Wojo, as no one here calls her) is a writer, comedian, and faux-influencer. She’s performed in countless comedy festivals, including New York Comedy Festival, HBO’s Women in Comedy Festival, and SF Sketchfest, where her scripted podcast was selected for development through Audible’s Pitch Program. As the Director of Editorial, Maria works with clients to understand their creative needs and oversees our writers and editors, ensuring Write Label produces high-quality content. Maria makes her father proud by correcting people’s grammar every day.

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