Case Studies: Branded Content Studio

Write Label developed a new line of products to help this major TV network respond quickly to RFPs and win new business

The Challenge

A major television network’s branded content studio needed to generate a number of video ideas quickly, for a seven figure RFP opportunity – five different series of web videos with 5-7 episodes each.

The Solution

Write Label developed a branded content solution that allowed the network team to post several “ideation” projects in order to generate ideas. From these ideas, the client would select their favorites, and then re-run the projects to further flesh out and develop the specific episode concepts.

Write Label also developed a proposal generating tool, using the network’s own template, to deliver a client-ready response to the RFP.

Ideas Generated

The projects quickly generated 41 ideas for different series. From there, the client selected 13 of their favorites and re-ran the project to refine the offering. In all, the client ran four separate projects on Write Label, generating 101 different ideas – all in a matter of hours, not days or weeks.

The Result

The network was able to quickly respond, within two days, to the RFP with five different web series concepts, each with 5-7 episodes. The network won the contract for more than $1+ million – all for approximately $2,000 in spend on Write Label – an ROI of more than 500x.

“This is such an important tool to win business. It shows the client we have a creative team working for them and we can take that burden off the client’s shoulders. The ads are super creative and we are getting nothing but positive feedback from clients.”

iHeart Radio

“She’s an old client with a new business. We went through all the scripts together and came up with a new commercial. She ended up increasing her ad buy!”

Nexstar

“It is so rewarding to me to have a resource that’s such an asset to our teams. Everyone is always so energized by the possibilities that Write Label offers.”

ShopRite

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