Case Studies: Branded Content Studio
Write Label developed a new line of products to help this major TV network respond quickly to RFPs and win new business
The Challenge
A major television network’s branded content studio needed to generate a number of video ideas quickly, for a seven figure RFP opportunity – five different series of web videos with 5-7 episodes each.
The Solution
Write Label developed a branded content solution that allowed the network team to post several “ideation” projects in order to generate ideas. From these ideas, the client would select their favorites, and then re-run the projects to further flesh out and develop the specific episode concepts.
Write Label also developed a proposal generating tool, using the network’s own template, to deliver a client-ready response to the RFP.
Ideas Generated
The projects quickly generated 41 ideas for different series. From there, the client selected 13 of their favorites and re-ran the project to refine the offering. In all, the client ran four separate projects on Write Label, generating 101 different ideas – all in a matter of hours, not days or weeks.
The Result
The network was able to quickly respond, within two days, to the RFP with five different web series concepts, each with 5-7 episodes. The network won the contract for more than $1+ million – all for approximately $2,000 in spend on Write Label – an ROI of more than 500x.
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