Case Studies: eCommerce
Using Write Label, Kikkerland re-wrote hundreds of product descriptions and drove more engagement
The Challenge
Kikkerland, an e-commerce company, needed to rewrite product descriptions for 1,000+ different unique and clever gift products.
The Solution
Write Label developed a customized brief with a single input (a link to the existing product on the client’s website) to streamline the product description writing process.
All additional information regarding the product descriptions was messaged to the writers through hardwired inputs in the brief, further simplifying the project posting process.
The Result
Write Label created more than 300 unique and creative product descriptions to help the company reinvigorate its core offerings and refresh the presentation of its top-performing SKUs.
Now Kikkerland can A/B test which descriptions garner better click-and-sell-through rates, ultimately improving sales and their customers' experience with their products.
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