Case Studies: Greeting Cards
How Write Label helped American Greetings build new, diverse communities of greeting card writers

Case Studies: Greeting Cards
American Greetings, one of the largest greeting card companies in the US, needed access to new copywriters that could authentically address a more diverse range of consumers.
Write Label built and trained custom writing communities of BIPOC, Spanish-speaking, and Canadian writers, based on specific target demographics from American Greetings.
20+ card editors across three divisions of the company.
Across nearly 300 card projects, Write Label has provided approximately 7,500 different card ideas and verse. American Greetings has been able to enrich its writing capabilities to target important market segments and bolster additional sources of revenue during an otherwise very challenging business environment.
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