Case Studies: Greeting Cards

How Write Label helped American Greetings build new, diverse communities of greeting card writers

WriteLabel copywriter client: American Greetings

The Challenge

American Greetings, one of the largest greeting card companies in the US, needed access to new copywriters that could authentically address a more diverse range of consumers.

The Solution

Write Label built and trained custom writing communities of BIPOC, Spanish-speaking, and Canadian writers, based on specific target demographics from American Greetings.

Divisions within the Company

20+ card editors across three divisions of the company.

The Result

Across nearly 300 card projects, Write Label has provided approximately 7,500 different card ideas and verse. American Greetings has been able to enrich its writing capabilities to target important market segments and bolster additional sources of revenue during an otherwise very challenging business environment.

“This is such an important tool to win business. It shows the client we have a creative team working for them and we can take that burden off the client’s shoulders. The ads are super creative and we are getting nothing but positive feedback from clients”

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“It is so rewarding to me to have a resource that’s such an asset to our teams. Everyone is always so energized by the possibilities that Write Label offers.”


“She’s an old client with a new business. We went through all of the scripts together and came up with a new commercial. She ended up increasing her ad buy!”


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