Case Studies: Radio
How Write Label helped iHeartMedia centralize creative services for 149 markets and close millions of dollars in new revenue
The Challenge
iHeartMedia, the largest radio network in the US, wanted to keep existing advertisers happy and generate crucial new business during Covid-19.
The Solution
iHeartMedia deployed Write Label’s solution to more than 1,500 account executives across nearly 150 of their regional markets.
1,500+-
Account Executives
149-
Regional Markets
15,000+-
Script Projects
Script Projects
After Write Label trained 1,500+ Account Executives on how to best use original creative during the sales process to drive revenue, iHeart created 15,000+ Write Label Projects between February 2020 and December 2021. Each project was completed within hours and produced at least five production-ready scripts. Introduced into the sales process, these scripts had a direct and meaningful impact on revenue.
The Result
ROI to 32:1
iHeart closed on nearly $47 million of new, incremental, and renewal ad revenue, all directly attributed to Write Label – for a total cost of just over $1.4 million. That’s an ROI of more than 32 to 1 in less than 24 months. This allowed iHeart to distribute their creative services to an army of talented copywriters, resulting in fast, cost-effective, and diverse creative for their 90,000+ clients.
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