Case Studies: Radio
Case Studies: Radio
iHeartMedia, the largest radio network in the US, wanted to keep existing advertisers happy and generate crucial new business during Covid-19.
iHeartMedia deployed Write Label’s solution to more than 1,500 account executives across nearly 150 of their regional markets.
After Write Label trained 1,500+ Account Executives on how to best use original creative during the sales process to drive revenue, iHeart created 15,000+ Write Label Projects between February 2020 and December 2021. Each project was completed within hours and produced at least five production-ready scripts. Introduced into the sales process, these scripts had a direct and meaningful impact on revenue.
iHeart closed on nearly $47 million of new, incremental, and renewal ad revenue, all directly attributed to Write Label – for a total cost of just over $1.4 million. That’s an ROI of more than 32 to 1 in less than 24 months. This allowed iHeart to distribute their creative services to an army of talented copywriters, resulting in fast, cost-effective, and diverse creative for their 90,000+ clients.
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