Case Studies: TV

How Write Label helped a major local television group significantly increase new direct business

The Challenge

One of the largest local television networks in the US wanted to shorten sales cycles and significantly increase their top-of-funnel pipeline.

The Solution

The company deployed Write Label’s solution to 79 account executives across 13 of their regional markets and ran 758 separate script projects over a three-month period.

79- Account Executives
13- Regional Markets
758- Separate Projects

Write Label deployed its technology platform for crowdsourcing high-quality TV ad scripts. Production-ready scripts started arriving within minutes of the project posting on Write Label. Within hours projects were completed with five original and creative scripts that were all production-ready.

The Result

ROI to 11:1

The television network closed on nearly $850,000 of new and renewal ad revenue and added more than $4.6 million in weighted pipeline revenue, all directly attributed to Write Label – for a total cost of approximately $75,000. That’s an ROI of more than 11 to 1 in closed revenue and more than 61 to 1 in weighted pipeline. All while providing high-quality creative options that enabled their clients broadcast, OTT, and digital campaigns to thrive.

“This is such an important tool to win business. It shows the client we have a creative team working for them and we can take that burden off the client’s shoulders. The ads are super creative and we are getting nothing but positive feedback from clients.”

iHeart Radio

“She’s an old client with a new business. We went through all the scripts together and came up with a new commercial. She ended up increasing her ad buy!”


“It is so rewarding to me to have a resource that’s such an asset to our teams. Everyone is always so energized by the possibilities that Write Label offers.”


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