Case Studies: TV
How Write Label helped a major local television group significantly increase new direct business
The Challenge
One of the largest local television networks in the US wanted to shorten sales cycles and significantly increase their top-of-funnel pipeline.
The Solution
The company deployed Write Label’s solution to 79 account executives across 13 of their regional markets and ran 758 separate script projects over a three-month period.
79-
Account Executives
13-
Regional Markets
758-
Separate Projects
Write Label deployed its technology platform for crowdsourcing high-quality TV ad scripts. Production-ready scripts started arriving within minutes of the project posting on Write Label. Within hours projects were completed with five original and creative scripts that were all production-ready.
The Result
ROI to 11:1
The television network closed on nearly $850,000 of new and renewal ad revenue and added more than $4.6 million in weighted pipeline revenue, all directly attributed to Write Label – for a total cost of approximately $75,000. That’s an ROI of more than 11 to 1 in closed revenue and more than 61 to 1 in weighted pipeline. All while providing high-quality creative options that enabled their clients broadcast, OTT, and digital campaigns to thrive.
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