Case Studies: TV
How Write Label helped a major local television group significantly increase new direct business

Case Studies: TV
One of the largest local television networks in the US wanted to shorten sales cycles and significantly increase their top-of-funnel pipeline.
The company deployed Write Label’s solution to 79 account executives across 13 of their regional markets and ran 758 separate script projects over a three-month period.
Write Label deployed its technology platform for crowdsourcing high-quality TV ad scripts. Production-ready scripts started arriving within minutes of the project posting on Write Label. Within hours projects were completed with five original and creative scripts that were all production-ready.
The television network closed on nearly $850,000 of new and renewal ad revenue and added more than $4.6 million in weighted pipeline revenue, all directly attributed to Write Label – for a total cost of approximately $75,000. That’s an ROI of more than 11 to 1 in closed revenue and more than 61 to 1 in weighted pipeline. All while providing high-quality creative options that enabled their clients broadcast, OTT, and digital campaigns to thrive.
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