- One of the largest local television networks in the US wanted to shorten sales cycles and significantly increase their top of funnel pipeline.
- The company deployed Write Label’s solution to 79 account executives across 13 of their regional markets. Running 758 separate script projects over a three month period.
Write Label deployed its technology platform for crowdsourcing high-quality TV ad scripts. Production-ready scripts started arriving within minutes of the project posting on Write Label. Within hours projects were completed with five original and creative scripts that were all production-ready.
The television network closed on nearly $850k of new and renewal ad revenue and added more than $4.6 million in weighted pipeline revenue, all directly attributed to Write Label – for a total cost of approximately $113,000. That’s an ROI of nearly 7.5 to 1 in closed revenue and 40.5 to 1 in weighted pipeline.