Our Team

Gideon Stein


Gideon serves as the CEO of Write Label. Previously, he was founder and CEO of LightSail Education, prior to its sale to an international private equity fund. A leader in the national education landscape, Gideon serves on boards of several nonprofit organizations including New Classrooms, Narrative 4 and Chalkbeat. He is also the President of the Moriah Fund. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, and he was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec).

Jason Albertson

Chief Product Officer

For over 20 years, Jason has created award-winning experiences for international retailers, life-saving medical facilities, credible sports halls of fame, and tons of internet ephemera. He brings all of that experience and a user-centric design discipline to his work at Write Label.

James Donahue

Chief Strategy Officer

In his role as Chief Strategy Officer, James oversees strategic partnerships focused on sales and business development. An angel investor and environmental activist, James is involved in the cross section of impact, finance and community building.

Vlad Levitsky

Chief Technology Officer

Vlad is CTO at Write Label. During the last two decades, he has held various roles in financial technology before diving into eCommerce. Vlad has previously built teams and managed delivery of high availability and performance software products at WorldCo/PTJP, Citco Fund Services, Dexia Financial Product Services and Jet.com.

Nick Pappas

Executive Creative Director

Nick is a comedy writer, stand-up, and public speaker. In a field of 1600 applicants, he was one of eight chosen for the NBC Late Night Writers Workshop. Nick is currently a writer on the UCB Maude team “Presley” and a director for the sketch group “Helvetica.” His writing has been featured on CNN, Time.com, The Washington Post, CBSNews.com, Politico, Buzzfeed, Nerdist, The Huffington Post, Mashable, College Humor, Fusion, Mental Floss, Vulture, Someecards, and Teen Vogue.

Ashley McCarthy

Director of Client Services

Ash has worked predominantly for startups and typically wears three hats (Account Management, Sales, & Marketing). A customer focussed generalist who likes the variety of challenges that come with working for smaller companies. His experience includes Digital Transformation for blue chip clients (Citi, Merck, Diageo), Copy Writing, Ecommerce, TV Production & Digital Marketing. Ash studied Law at the University of London.

Jen Lap

Creative Director

As the Creative Director at Write Label Jen writes on a variety of projects including TV and radio commercials, speeches, social media campaigns and more. She’s also responsible for training the writer community and overseeing its work. When she’s not in the office Jen can be found performing at some of the top clubs in NYC. A stand up comedian with a background in Forensic Psychology, Jen is the human embodiment of Netflix.

Maria Wojciechowski

Creative Director

As the Creative Director at Write Label, Maria oversees Write Label writers and helps our contributers produce high-quality content for our clients. During her time at Write Label, Maria has written radio ads, video commercials, social media content, speeches, and more. Maria is a stand up comedian and writer. She has performed in SF Sketchfest, the Women in Comedy Festival, NYCF, among other comedy festivals. Her work has been featured in the New Yorker, the Chicago Tribune and Entertainment Weekly.

Paul Schissler

Co-founder, Community Manager

As co-founder and Community Manager of Comedywire, Paul makes everyone feel welcome on the site. If you join Comedywire, chances are you’ve received a personal email from Paul. It’s not a robo-email. It’s actually Paul. Along with encouraging writers, writing jokes and shepherding funny writers, Paul does stand-up comedy and writes short stories.

Brandon Silva

Lead Front End Engineer

He’s an avid gamer, but when it comes to front end development, Brandon is not playing.

Stuart Klette

Senior Backend Engineer

Stuart is a devops chap with more than a decade of experience developing and delivering software systems. He started his commercial career in the oil commodities world doing things like mapping all the ships in the world and trading systems. He’s been through the consulting world and over the last 5/6 years been into startups.

Patrick McGrail

Senior Frontend Engineer

As a software engineer, Patrick strives to develop clean user experiences using clean code. He is an amateur-level Olympic weightlifter, a mediocre guitarist, and a dog enthusiast.

Joe Foti

Front End Engineer

Joseph Foti is a Front End Web Developer, but also dabbles in Graphic Design and Photography. Joe grew up on the Lower East Side of New York City, but has also lived in Florence, Italy and Cleveland, Ohio. Joe is a traveler, a half-assed vegetarian, a story junkie, gamer, bassist, and avid binge-watcher.

Jenny Donheiser

Sales Account Manager

Jenny is the Sales Account Manager at Write Label and a writer / actor / producer. She is a graduate of NYU’s Tisch school of the Arts where she studied Drama at the Atlantic Acting School. Combined her video and sketch work has been featured on Vulture, Glamour, Refinery29, Splitsider, Jezebel, Vimeo Staff Picks, BoooooomTV and Film Shortage. She has over 5 years experience in Account Management and at Write Label continues her work supporting clients and aiding sales and business development.

Shirley Liu

Sales Account Associate

Shirley is the Sales Account Associate for Write Label, fully invested in ensuring the needs of your project are met. Shirley comes to us with years of experience as a hospitality professional, building strong and meaningful relationships with clients – always with a smile. Shirley is responsible for the overall satisfaction of our clients by providing onboarding assistance and ensuring our sales team has the tools they need to meet exceed your expectations.

Arliss Coates

Sales Account Associate

As a sales account associate at Write Label, Arliss wears a few hats. When he’s not keeping clients happy, he can be found working on data-focused initiatives for the client services team. Prior to Write Label, Arliss was a lead research analyst at a prominent digital marketing & digital transformation consultancy before embarking on a career change by putting himself through the NYC Data Science Academy. He enjoys bad historical fiction, novels, and even worse movies.